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Monday, September 22, 2014

Cross-platform...Why Not?

I had to consider many things from both an artist and a consumer point-of-view when it came to creating SmartPhoneRecords. I thought about all of the things that frustrated me as a musician, as well as someone who enjoys listening to music. I felt that even though SPR would be like David fighting against two Goliaths (i.e.,competing with giants like iTunes and Google Play) it was actually SPR who had the advantage. And that advantage was our ability to allow musicians a platform to distribute music without having to rely on a third party. In other words, convenience and independence. Additionally, we decided early on to design it with cross-platform capabilities. The fact that we were not exclusive to any one device meant that we could instantly reach more people simply by being accessible to more than one demographic. 
Cross-platform

This is significant because what it essentially does is provide users the ability to sell their music to both iPhone and Android users, something neither Google Play or iTunes is structured to do. We still have yet to release a Windows or Blackberry version, but nevertheless, I find comfort in knowing that we are well on our way revolutionizing the digital distribution process.

Thank you for sharing your time.

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